Modern marketing is different from the traditional approach of yesterday, and it’s essential for contemporary business owners to understand how today’s connected world changes long-held beliefs and practices related to reaching customers.
So what is modern marketing really? It is reaching people using a wider array of creative and innovative communication methods than ever before. And it relies heavily on technology to make it happen.
Until a few years ago, marketing was very limited. Modern marketing, however, is a two-way channel that involves more than a compelling call to action. And while print, broadcast and direct marketing may still play a role, consumers often sidestep interruptive marketing now. They record TV programs and skip commercials. They watch their entertainment online. They listen to podcasts instead of commercial radio broadcasts. Yellow Pages books are being discontinued and newspapers are declining.
But businesses can still reach consumers in today’s technology-driven media marketplace. In fact, there are now more ways to reach customers than ever before. Most of today’s marketing is highly targeted, inexpensive and more effective than you may have ever imagined.
On the other hand, in the age when digital has become the new “normal”, staying on top of the many options available can be challenging and sometimes costly. For example, paid online advertising can cost a lot of money with little if any result if conducted without thorough knowledge and understanding of how it works. Email marketing andvideo marketing must be seriously considered by businesses that want to stay competitive.
Modern marketing means taking a smart, carefully calculated approach to reaching customers. That includes:
Contemporary businesses earn their customers’ and clients’ business by providing compelling content, as well as incorporating customer generated content of their fans and followers into their marketing plans. This type of content builds trust and relationships, rather than sells. It sets you up as an authority, a trusted source, an expert, not just a seller of products and services.
For example, you can create and post educational videos, informational articles that show your knowledge and your willingness to help. People prefer buying from experts rather than salespeople.
Engaging with Influencers
While traditional marketers concerned themselves with pushing a consistent message, modern marketing for contemporary business involves joining the conversation with customers, prospects, partners and other influencers.
Create brand advocates by engaging with your industry’s leaders, publishers, bloggers and reviewers and get them to talk about your business, tell a story about your brand or review your product. Brand advocates can be very influential to a person who is searching for information about your product or service online.
Keeping Up With Changing Buying Habits
Word of mouth has always been an important factor in successful marketing efforts, but social media now enhances and substitutes for word-of-mouth advertising. Consumers now have the ability to interact with millions of people about businesses around the world, so buying habits are changing.
After seeing an advertisement that intrigues them, most people now search online for more information before buying. What is coming up when they search for your business with Google? Which reviews are they reading? Online reviews and what people are saying about your company on social media have become increasingly important, and with that the need for online reputation management has emerged.
Monitoring Increasing Competition
Once, small business owners could only dream of accessing the powerful marketing technology solutions that fuel Fortune 500 companies. Now, the playing field is equal, with small businesses easily accessing the same functionality, which means there are many more players in every field.
Competition now comes from the Internet, not just from those down the street from you. Even the smallest organization can establish a regional, national or even international presence. It’s essential to know your online competition and understand their marketing strategies, so competitor analysis and competition management is crucial if you want to stay ahead of them.
How We Can Help
Your business doesn’t have to worry with the details. At Eptimizer, we can do that for you. Using modern marketing tools designed for contemporary business, your company can soar beyond your dreams.
We understand how to make that happen for you.
Contact us today, and we’ll create solutions designed just for you. Don’t know where you stand? Schedule a free consultation today. We’ll provide real data that you can use to formulate sensible, proven solutions to enhance your online presence.Eptimizer Cleveland, OH 44107